Which Statement About Measuring Customer Service Is True?
PART II
ANSWERS TO END-OF-CHAPTER QUESTIONS
CHAPTER 7: DEMAND Direction, Lodge MANAGEMENT AND
CUSTOMER SERVICE
vii-1. What is the human relationship betwixt demand management, lodge management, and
customer service?
There is a cardinal link betwixt order direction and need forecasting, in that a firm
does not only wait for orders to arrive in order to learn what is happening. Forecasts
are made of sales and of the inventories that must exist stocked so that the firm tin fill
orders in a satisfactory manner. There is also a key link between gild direction and
customer service because many organizations clarify customer service standards in
terms of the four stages of the order bicycle.
7-two. Talk over the three basic demand forecasting models.
Judgmental forecasting involves using judgment or intuition and is preferred in
situations where at that place is limited or no historical data, such as with a new product
introduction. Judgmental forecasting techniques include surveys and the analog
technique. An underlying assumption of time-series forecasting is that futurity demand is
solely dependent on past need. Time-series forecasting techniques include simple
moving averages and weighted moving averages. Crusade and effect forecasting assumes
that one or more factors are related to demand and that the relationship between cause
and effect can be used to estimate future demand. Simple regression and multiple
regression are examples of cause and effect forecasting.
7-3. Discuss several need forecasting issues.
Need forecasting issues include the situation at hand, forecasting costs in terms of
time and money, and the accuracy of various forecasting techniques. With respect to the
state of affairs at hand, judgmental forecasting is appropriate when there is little or no historical
data. As for fourth dimension and money, survey inquiry, for example, can cost a bang-up deal of
coin and/or also take a great deal of fourth dimension depending on the media. Forecasting
accuracy refers to the relationship between actual and forecasted need, and accurate
forecasts accept allowed some companies to reduce finished goods inventory; one
company, for example, had to carry nearly twice every bit much inventory every bit actually needed
because of inaccurate demand forecasts.
7-four. Define and describe the lodge cycle. Why is information technology considered an of import aspect of
customer service?
The order bicycle is the elapsed time from when a customer places an order until the
customer receives the order. It is an of import aspect of customer service in part considering
the order wheel is frequently used to make up one's mind the parameters of client service goals
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